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Curious about what a marketing plan from Dirty Marketing Group looks like? We take a holistic approach to marketing your landscaping business that integrates 3 business systems: marketing, sales, and customer service. All of our marketing plans include 9 elements. Learn more about each of the 9 elements below. And download our sample landscaper marketing plan.

Target Audience

the group of people or businesses that are most likely to be interested in your landscaping services.

Target Messaging

a set of key points a landscaping business uses to describe their services to a target audience.

Target Media

the method(s) in which the message is delivered to the intended target audience.

Lead Capturing

a way to gather information about individuals or businesses who show interest in your landscaping services and might become clients in the future.

Lead Nurturing

the process of building relationships with potential clients even if they are not looking to purchase landscaping services yet.

Sales Conversion

the point when a potential client finally purchases your landscaping services.

Customer Experience

steps for improving how potential and existing clients encounter and interact with your landscaping services.

Customer Retention

processes to turn past or current landscaping clients into repeat buyers and prevent them from switching to a competitor.

Customer Referrals

a word-of-mouth initiative to incentivize past or existing landscaping clients to introduce their family & friends to become new landscaping customers.

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