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We specialize in social media management for green industry businesses. How often should you post to each social media platform? There are a lot of general studies that suggest once per day is optimal for Facebook and Instagram, with a maximum of two to three posts per day. However, for Pinterest, the recommended minimum is 3 Pins per day, with a maximum of 30 Pins per day.


That is a ton of content to curate or produce. Having a social media scheduling tool, automating some of your posting, and hiring a dedicated social media marketer can do amazing things to increase your followers.


But then when should you post each day? There are even more generic studies that recommend times of day based on your audience, but a social media marketing consultant will analyze what type of content and when content performs best to continually optimize your content calendar.

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