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SEO content refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. Google uses over 200 factors in its SEO algorithm to produce search engine results pages. But there are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure, and copywriting.


Anyone using Google can input any search term they want into the search bar. The possibilities are infinite. But Google provides marketing professionals with reports on what the most common search terms are and how often they’re searched for each month. This data is so valuable. Marketing professionals can evaluate the most common search terms by nation, region, state, all the way down to specific zipcodes.

Publishing SEO content regularly is important because search engines, such as Google, read your website, so the words you use on your site determine whether or not your site will rank in their results pages. Of course, your website should be well-designed, with a great user interface, and all the technical SEO stuff that makes your site rank in Google should also be covered. But without quality content, your site does not stand a chance in the search engines.

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