By definition, SEO, or search engine optimization, is the process of improving your website’s ranking on search engine results pages with the objective of increasing the quantity and quality of traffic to and leads from your website.
It’s a broad and complex marketing tactic that can be customized to the goals of your business.
Google uses over 200 factors in its algorithm to produce search engine results pages. SEO content is a big component of an overall SEO tactic, but technical SEO is just as important.
Search engines give preferential treatment in search results to websites that display certain technical characteristics—for example a secure connection, a responsive design, or a fast loading time—and technical SEO is the work you need to do to ensure your website does so.
Hiring a marketing professional to conduct a site audit and improve your website based on its recommendations will assist in your overall business promotion.