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How to Reach 1.8 Million People for <$2,000/mo: A Social Media Case Study

Did you know that as of July 2023, 90% of the total US population uses social media actively and Facebook is still the most popular social media platform in the US, with 74.2% of adults using it? (Fact check me.)


Take the population of your market; multiply that by 90%. How long would it take you to deliver door hangers to all those houses? How much would printing that many door hangers cost you?


Now, your landscaping company probably can’t (and doesn’t want) 90% of your community’s business. You have (or should have) an ideal customer profile. Maybe this is based on demographics like home ownership and household income. And you could make some assumptions about certain neighborhoods in your area to limit doors you have to visit. Or, you could achieve the same outcome in a fraction of the time and labor with social media.


Let’s Look at a Social Media Case Study


One of our clients in Georgia combines organic social media marketing with paid social media advertising. We post roughly 15 times a month to both Instagram and Facebook and spend $500 in advertising on the same channels. Our marketing firm charges $1,250 for these services in addition to the ad budget = $1,750/mo.


Here’s their growth chart of unique users who have seen their posts and ads over the last 2 years:


Compare people reached for FY2022 and FY2023 in this social media case study

Why Social Media Matters


  1. Enhanced Visibility & Reach: This client is getting their business and services in front of 17% of the population of Georgia, targeting their ads based on household income.

  2. Low-Cost Marketing: You could not place 1.8 million door hangers out there for less than $2,000 a month (Again, fact check me.)

  3. Engage and Interact with Clients: Plus, no one wants to engage with a stranger knocking on their front door, but they’ll happily engage and comment on your social media content. Just look, the same client had 85,335 people like, comment on, or share their social content.

Compare engagement for FY2022 and FY2023 in a social media case study

Now, I expect you to still be skeptical that reach and engagement = revenue. So I’ve got one more stat for you. This client had a 40% increase in revenue from 2022 to 2023.


So, here’s what you need to know from this social media case study: social media marketing & advertising works!


Our Social Media Services


For budgets >$2,000, here are 2 ways you can get started:


  • 15 Social Media Posts (on 2 profiles) - custom designs, captions, & scheduling

  • 30 Engagement Actions - comments & likes on posts within your community to feed the social algorithm

  • Monthly Reporting - reach, engagement, organic social web traffic, form submissions, calls, etc.

  • Monthly Consultation - review of the reports & marketing plan for the next quarter




  • Does not include your ad spend ($5-$10/day)

  • Includes 5 custom designs, 5 preview texts, 5 headers, 5 descriptions per ad campaign to A/B test which messaging combo works best

  • Can include boosted posts, but that doesn't allow for A/B testing

  • Monthly Reporting - reach, engagement, paid social web traffic, form submissions, calls, etc.

  • Monthly Consultation - review of the reports & campaigns for the next quarter




For budgets <$2,000, don’t worry. We’ve got you covered too.


Join our Social Templates Club! For $25/mo, you get:

  • 12 Social Media Templates - 4 posts, 4 videos, & 4 story designs

  • 8 Caption Templates - 4 for posts & 4 for videos

This DIY solution ensures you have quality social media content designed to showcase your work and promote your services EVERY MONTH.


In <30 minutes, you should be able to customize the Canva templates and captions with your business logo, brand colors, phone number and email, and have a month’s worth of social media posts ready to schedule.


Ready to get started with social media marketing & advertising? We’re here to help. Book a FREE consultation with our marketing consultants to get advice on where to begin.



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