A customer referral is one of the most powerful marketing tools for landscapers. Industry experts agree that they close at a higher rate than other tactics. In fact, referral stats show that consumers are four times more likely to hire you if a loved one recommends your brand.
It’s time to take the guesswork out of your efforts! Develop a customer referral plan now to take your business to new heights.
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What’s a Customer Referral Program?
A referral program is a word-of-mouth technique that provides customers incentives to recommend your services. Ultimately, the goal is to encourage clients to share their experiences with relatives, friends, and colleagues.
What can this program do for your landscaping business? Well, it will attract new leads for your company. And, they’re not just random prospects.
Your satisfied clients have already warmed them up to your business. This process makes it more convenient for your marketing and sales teams to engage and convert these referrals. It's one of the most cost-effective programs you can run to boost your sales.
Where Do I Begin?
There’s no one-size-fits-all strategy ideal for all landscapers. However, below are some of the simplest tactics you can run.
1. Offer Referral Discounts
Referral discounts are ideal for your loyal customers. If you’re thinking of a way to reward them, offer discounts using promotional codes or referral links.
Remember, acquiring a new client costs so much and has so many unknowns. With referral discounts, you incentivize both client and prospect.
2. Announce Your Program Online
Once you start a campaign, it’s best to announce it online to gain more traction. You can use your thank you or payment page to tell clients about your offer. You can also use your site’s promo page and social media platforms for the same purpose.
3. Request Reviews
Recent review stats reveal that online reviews affect 93% of purchase decisions. Plus, good reviews will enhance your customer referral efforts.
Instead of waiting around for assessments, you can send emails and SMS messages requesting them. Doing so will enhance your online visibility and credibility.
Will It Be Worth the Effort?
Yes, developing a customer referral program is worth the effort. Here’s why:
Referrals affect every step of a customer’s journey and can quickly turn strangers into business advocates.
Most customers check in with their inner circle before making a purchase. A referral could be all the difference you need.
Satisfied referrals spend more on your landscaping services and are more likely to refer you to other people.
Create a Customer Referral Program Now
Ready to develop a customer referral program? Dirty Marketing Group is the ideal partner for you. After all, we specialize in helping green companies enhance their marketing plans and grow their business.
You won’t find any other organization that meets your requirements perfectly. Book an introductory call now to discover the Dirty Marketing difference.