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Using social media to improve your SEO rankings is much more than generating brand awareness. Social media is among the many ways to...

Have you ever thought, "Even when customers have heard of us, they rarely realize we offer _____ services."? Advertising your services...

For many green industry businesses, it can be a challenge to determine which marketing tactics to spend your budget on. A marketing...

If you serve a limited locality with your lawn care company, you are probably mindful of your marketing budget. If this is the case, you...

Many people approach SEO and paid search as separate search engine marketing tactics, and rightfully so. They do generally serve...

While word-of-mouth marketing can be quite effective, it can only get your landscaping business so far. If you desire long-term growth,...

Did you know email marketing is even older than the Internet, or its early version, ARPAnet? It is a technology that has been around for...

Just 10 years ago, only 25 percent of adults 50-64 years of age and 11 percent of adults 65 or older were using social media. Those...

By definition, SEO, or search engine optimization, is the process of improving your website’s ranking on search engine results pages with...

What’s the difference between a marketing strategy, marketing plan or marketing tactic? Are they synonymous? This is a common...