The Best Advertising for Lawn Care: Google Local Services Ads


If you serve a limited locality with your lawn care company, you are probably mindful of your marketing budget. If this is the case, you want to invest in effective marketing strategies with impressive ROI. Google Local Services Ads are an excellent way to advertise your lawn care business.


What Are Google Local Services Ads?

Google introduced Local Services Ads in 2015 to help customers find reliable local businesses. The ads appear above paid ads and organic search results to claim Google’s most coveted real estate. Moreover, customers can call or message you instantly for the advertised services. Google ranks local businesses on:

  • Proximity to user

  • Responsiveness

  • Google Business Profile Reviews

Google Local Services Ads for Lawn Care Companies

Lawn care professionals looking to generate higher conversion rates via search engines should consider Google Local Services Ads. Some categories your business can appear for include:

  • Lawn mowing/maintenance

  • Irrigation repair/maintenance

  • Mulching

  • Sod installation

  • Seeding

  • Weed control

  • Yard cleanup

Users can filter out lawn care companies based on the services they require. Once someone clicks on your ad, they see more information about your business, such as the neighborhoods you serve and hours of operation. Also, include a company’s bio to entice more customers.


Setting Up Local Services Ads

First, you’ll want to ensure Google covers your market, confirm your eligibility, and determine your budget using the Google Local Services Ads Cost Calculator. Input your zip code, desired leads per month and business industry to get an estimated monthly budget.


Second, add your company information, locality, phone number, business hours, and services via Google’s Local Services Ads platform. Be prepared to provide your licensing and insurance information for business verification.


Finally, apply for the Google Guarantee badge, which acts as a symbol of trust. Keep in mind that Google completes a thorough background check before they award this badge, so this may take several weeks, but it’s worth the wait. Today’s customers are more cautious than ever before due to the prevalence of scammers on the internet. The Google Guarantee badge lets potential customers know that you are reliable and legitimate.


Are Google Local Services Ads Worth It?

Local Services Ads generate higher quality leads than regular pay-per-click ads. Google charges you per lead rather than per click, making Local Services Ads more effective for your marketing budget. Your location and industry determine the amount you pay per lead.


But the major advantage of Local Services Ads is the ability to dispute invalid leads and request a refund credit to your account. Before crediting a lead, Google will listen to call recordings to verify that one of the approved reasons below applies:

  • Solicitation

  • Spam

  • Location not served

  • Service not offered

For lawn care professionals looking to increase your visibility, Local Services Ads help you stand out from competitors in your area, and you build trust with the Google Guarantee badge.


Contact us today to consult a marketing strategist about Local Services Ads to outshine your lawn care competition and win more customers.


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