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How to Integrate Content Marketing & SEO

For many green industry businesses, it can be a challenge to determine which marketing tactics to spend your budget on. A marketing...

The Best Advertising for Lawn Care: Google Local Services Ads

If you serve a limited locality with your lawn care company, you are probably mindful of your marketing budget. If this is the case, you...

How Do SEO and Paid Search Work Together?

Many people approach SEO and paid search as separate search engine marketing tactics, and rightfully so. They do generally serve...

3 Landscaper Marketing Tips to Grow Your Business

While word-of-mouth marketing can be quite effective, it can only get your landscaping business so far. If you desire long-term growth,...

When You Need an Email Marketing Consultant

Did you know email marketing is even older than the Internet, or its early version, ARPAnet? It is a technology that has been around for...

Why Landscapers Should Use Social Media Marketing

Just 10 years ago, only 25 percent of adults 50-64 years of age and 11 percent of adults 65 or older were using social media. Those...

What is SEO?

By definition, SEO, or search engine optimization, is the process of improving your website’s ranking on search engine results pages with...

Marketing Strategy, Plan & Tactics

What’s the difference between a marketing strategy, marketing plan or marketing tactic? Are they synonymous? This is a common...

What is a Marketing Consultant?

By definition, a marketing consultant is an advisor for business planning and execution of marketing strategies. They understand what the...

Why Your Lawn & Garden Center Needs a Marketing Strategy

If you're a sole proprietor or operating your corporation solo, you need to strategize your marketing efforts to weigh the cost output.