Generating leads for your lawn care business is crucial for every business owner. Growing your business means running successful marketing campaigns that attract the right prospects that will eventually lead to clients.
This may sound daunting at first, but lawn care lead generation doesn’t have to be complicated. With these five simple but powerful lawn care lead generation tactics, you can get quality leads for your landscaping business.
1. Maximize Google Ads
Everyone knows that Google is the most popular search engine, with over 270 million unique visitors from the US alone. This means that a huge chunk of people looking for lawn care services are likely to rely on Google search results. In that case, you can maximize Google ads to generate leads.
Google Ads appear at the top of search results, increasing the likelihood of potential customers visiting your website. And if you have a professionally designed landing page with a clear call to action, you increase the chances of that site visitor reaching out for
The cost per lead can vary when using Google ads, so it’s important to do research to identify high-intent keywords you want to bid on. But it’ll be well worth the expense if you get quality leads.
2. Take Advantage of Social Media Advertising
With 4.55 billion people worldwide using social media, there’s a big chance that someone — or a lot of someones — out there are looking for lawn care services. This is where social media advertising comes in handy. You can set up a target audience to share your posts with to attract high-quality leads without breaking your advertising budget.
The best thing about social media platforms is that they already have features in place that can boost awareness for your business in just a few clicks.
3. Email Marketing Still Works
Email lead generation means collecting leads through the use of an email opt-in form. It's all about gathering information on potential customers, such as their name and email address.
But, an email lead generation tactic does not end with the lead capture form. It also involves strategically nurturing leads to ultimately transform them into customers.
While you might think that email marketing is already outdated, it’s still actually an effective tactic. For one thing, emails are free, and your only expense might be a customer relationship management (CRM)-enabled email automation tool to make your life easier.
What sets email marketing apart from other lead generation strategies is that there are tons of things you can offer to prospects with just one email campaign. You can tell them about discounts or promotions. You can share valuable tips that then link to your content marketing efforts.
Sophisticated email marketing campaigns using lead scoring can strategically direct your target audience through the sales funnel until they’re ready to buy.
4. Go Local With SEO
When it comes to digital marketing, search engine optimization (SEO) remains the most effective tactic. However, SEO can be pretty broad in terms of targeting leads, so it’s best to go local. This means optimizing your campaign to specifically target people within your service areas.
There are many ways to do this, but one of the most common strategies is to include location-specific keywords in your website content, blog posts, and Google Business Profile.
Pair a local SEO campaign with an educational content marketing campaign based on high-intent keywords, and within 6-9 months you’ll begin to grow your daily website traffic.
5. LinkedIn Outreach
LinkedIn is a lot like Facebook, except its audience is mostly made up of professionals. Business to business (B2B) marketers typically prefer LinkedIn for lead gen over Facebook.
When it comes to lawn care lead generation, if you offer commercial lawn care or landscaping services, this means reaching out to office managers, property managers, and agents. Keep in mind that a primary feature buyers and renters look for in property listings is curb appeal. Of course, this entails having a perfectly trimmed lawn.
LinkedIn has tools to help you identify prospects, send direct messages to network with them, as well as set up paid ads to niche audiences.
Partnering with a consultant like Dirty Marketing Group will help you maximize these lead gen tactics to work for your lawn care business. Schedule a call and see how we can take your lawn care lead generation to the next level!