Why Your Lawn & Garden Center Needs a Marketing Strategy

Many new business owners jump right into marketing their products and services through social media and content marketing without ever considering their overall strategy. Sure, these tactics seem to be "free" opposed to an advertising budget. And while it's better to do something than nothing to get your business off the ground, daily social media posts and weekly blog posts take a lot of time and effort.

If you're a sole proprietor or operating your corporation solo for the time being, you're wearing many hats, from CEO to sales rep to IT to chief marketing officer. You need to strategize your marketing efforts to ensure the cost output (especially your time) is effective.

This could mean turning to a marketing agency. But boutique agencies charge tens of thousands a year. And enterprise agencies will just sell you an a la carte product that may not be the most effective tactic for your business goals.

You need a marketing strategy to guide you to the most effective tactics available for your budget and business goals. Online marketing tactics are many and varied:

• Social media marketing

• Paid advertising

• Blogging

• Vlogging

• Email marketing

• Search engine optimization

Depending on who your target demographic is, where those customers are located and how you deliver your products or services, you many need to utilize a different tactic. Better yet, you may need a different combination of tactics to address all stages of your buyer's journey.

Let us help you identify the marketing effort that will help you get more customers and make the biggest impact to your bottom line. Contact us today to book your strategic consultation.