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SEO is not an overnight magic trick. It takes time to write and publish new SEO content on your website. And then it can take several months for search engines like Google to recognize your content’s expertise and authority and rank it on the first page. By starting your SEO efforts now, you'll be well-equipped to meet the demand for seasonal landscaping projects. A well-planned SEO content strategy is a long-term investment that will continue to benefit your landscaping business for years to come.
Just like planting trees 🌳, the best time to start an SEO content strategy was 20 years ago and the second best time is today!
Let’s dive into the 5 steps to an effective SEO content strategy.
1. Keyword Research
Identify and target relevant keywords and phrases that homeowners are likely to use when searching for your services. Focus on long-tail keywords and questions that have less competition but are highly relevant to your offerings. For example, “how much does it cost to install a fence” and “sprinkler repair near me.”
2. Create Engaging Content
Craft blog posts, articles, and guides that offer valuable insights, tips, and showcase your expertise. Include a table of contents, keep paragraphs short, use subheadings, bulleted lists, images, and a video if possible. Engaging content encourages visitors to stay on your website longer, improving your search engine rankings.
3. Keyword Placement
Use 2-3 of the keywords you’ve selected in the title, subheadings, and content. Be sure to include your city or county in the title too to capture those “near me” keywords.
4. Internal Linking
Think of your website like a spider web. All of the pages should link to each other. When you publish SEO content, make sure you link to 2-3 other pages on your website, and once your new page is published, edit 2-3 older pages to link to the new page.
5. Optimize Meta Data
Ensure your website's meta titles, meta descriptions, and image alt tags include your targeted keywords and location too and accurately represent the content. This will make your site more appealing to both search engines and users.
By starting your SEO efforts 3-6 months before your desired projects, you'll be well-equipped to meet the surge in demand during the peak season.
Ready to get started with an SEO content strategy? We’re here to help. Book a FREE consultation with our marketing consultants to get advice on where to begin.