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We understand that growing your landscaping business is a top priority, and one way to do that is by generating more leads for your landscaping services using Google Local Services Ads (LSAs).
What are Google Local Services Ads?
Google Local Services Ads (LSAs) are a powerful tool for connecting local service providers with potential customers. They appear at the very top of Google search results, above organic listings and paid search ads, making them a prime spot to capture the attention of potential clients in your area.
Why Google Local Services Ads Matter for Landscapers
Here are some reasons why LSAs are essential for your landscaping business:
Increased Visibility: LSAs give your business prime real estate on Google search results pages, making it more likely that potential clients will see your ad.
Trust and Credibility: Google verifies businesses that use LSAs through extensive background, business registration, insurance, and license checks and grants them a Google Guaranteed badge, giving users confidence that they are hiring a reputable and reliable service provider.
Pay-Per-Lead Pricing: Unlike Google Search Ads or Social Media Ads that are pay-per-click, with LSAs, you only pay for qualified leads (calls and/or messages) from interested customers, making it a cost-effective advertising option.
How to Optimize Your Google Local Services Ads for Landscaping Services
Now that you understand the importance of LSAs, let's dive into some tips for optimizing your ads:
Complete Your Profile: Ensure your Google Business Profile is complete and current. Include high-quality photos, detailed service descriptions, and accurate contact information.
Get Verified: Google requires verification for businesses using LSAs. Follow the verification process diligently to build trust with potential clients. This may include background, business registration, insurance, and license checks.
Choose the Right Job Types: Select the specific job types you offer, like tree removal services, in your ad to attract clients who are looking for your expertise.
Set a Competitive Budget: Determine a budget that aligns with your goals and market competition. Google provides a recommended budget based on your zip code and desired number of monthly leads using this calculator.
Manage Reviews: Encourage satisfied clients to leave positive reviews on your Google Business Profile. Respond to all reviews, both positive and negative, to demonstrate your commitment to customer satisfaction. Google automatically generates your ads and determines ranking by your review rating, response rate, and proximity to a searcher’s location.
Track and Optimize: Regularly monitor the performance of your ads through the Google Local Services Ads dashboard. Adjust your strategies based on what works best for your business.
One of our clients in California was able to triple the number of calls they get each week with a small LSA budget of $750/month. Your landscaping business can access a steady stream of leads too and build a strong local presence.
If you have any questions or need assistance with setting up your LSAs, book a free consultation with our team.