About
This three-part online course this series is designed to give you the clarity and tools you need to build repeatable system that your team can run effectively. The 3-Part Curriculum Each session in this series is 90 minutes long, including a dedicated 30-minute Q&A session to ensure your specific business challenges are addressed. Module 1: Establishing a Strong Marketing Foundation This session focuses on the foundational elements you need in place before investing in additional marketing. We’ll cover the essentials that help customers recognize your brand, find your business online, and trust you enough to reach out. Module 2: Building a Marketing Plan This session will teach you how to use data to choose the right marketing tactics and invest your budget where it will actually pay off. We’ll review real numbers, industry benchmarks, and timelines so you know what to expect before you spend a dollar. Module 3: Executing Your Marketing Strategy This session shows you how to put your marketing strategy into action. We’ll break down which tasks make sense to handle in-house, what’s more efficient to outsource, and how to track performance so you always know what’s working and what needs adjusting. Who This Course Is For This course is ideal for contractors and service businesses who want to move away from inconsistent, reactive marketing and build a system their team can manage and sustain long-term.