About
Stop guessing and start growing. This three-part online course gives you the clarity, tools, and step-by-step framework to build a repeatable marketing system your team can run — without the overwhelm. Developed for members of the California Landscape Contractors Association (CLCA), this course is built for busy contractors who want real results, not theory. You'll work through each module at your own pace, with practical strategies you can apply directly to your business. What You'll Learn: Module 1: Establishing a Strong Marketing Foundation Before investing in more marketing, you need the right foundation. In this module, you'll learn the essential elements that help customers recognize your brand, find your business online, and trust you enough to reach out. Module 2: Building a Marketing Plan Learn how to use real data to choose the right marketing tactics and invest your budget where it will actually pay off. You'll review industry benchmarks and realistic timelines so you know exactly what to expect before you spend a dollar. Module 3: Executing Your Marketing Strategy It's time to put your plan into action. This module breaks down which tasks make sense to handle in-house, what's more efficient to outsource, and how to track performance so you always know what's working — and what needs adjusting. Who This Course Is For This course is ideal for landscape contractors and business owners who want to move away from inconsistent, reactive marketing and build a system their team can manage and sustain long-term.